VP/Director of Marketing, Flexible - CA
Enerpath - 04/09/2009
Salaire :
An excerpt of the job announcement follows below. The
complete announcement can be viewed at http://bit.ly/greenjobs39
The location for this position is flexible, with a preference to Southern California, Austin, Boston, or St. Louis.
-- Leonard
EnerPath has been managing Energy Efficiency Programs since 1990, but has experienced rapid growth over the past two years. Our proprietary business process and enterprise mobile/wireless/ web technology has allowed us to install a broad range of clean energy technologies at an unprecedented scale - orders of magnitude greater than competitors. Each year, we make tens-of-thousands of homes and small businesses more energy-efficient with customer satisfaction rates over 99% and program participation rates of over 90%. In a market space full of startups, we have the track record, marquee reference accounts, and proven experience that set us apart. We are aggressively launching our nationwide growth, and we are seeking the right people to make it happen.
Responsibilities :
This is a broad role that requires enthusiasm and a diverse set of skills focused around both creative and analytic marketing initiatives that highlight EnerPath's offering, create demand, and ultimately drive revenue. As our company is growing quickly, this role must be filled by a real "do-er" and not just a delegator.
* Defining, quantifying, and prioritizing market segments;
* Develop messaging, web-presence, corporate identity, and general look and feel;
* Leading social media strategy to drive interested customers to webinars, blogs, and our website to convert them into leads;
* Leading public relations strategy to articulate EnerPath's value proposition relative to alternatives through diverse media outlets;
* Develop marketing collateral and all customer interfacing materials;
* Build, lead, and manage a team as required;
* Conduct quantitative analysis on pricing models, price elasticity,
market saturation, and our value to customers;
* Interface closely with sales, strategy, operations and product development to help prioritize new product features and offerings and refine marketing strategy.
complete announcement can be viewed at http://bit.ly/greenjobs39
The location for this position is flexible, with a preference to Southern California, Austin, Boston, or St. Louis.
-- Leonard
EnerPath has been managing Energy Efficiency Programs since 1990, but has experienced rapid growth over the past two years. Our proprietary business process and enterprise mobile/wireless/ web technology has allowed us to install a broad range of clean energy technologies at an unprecedented scale - orders of magnitude greater than competitors. Each year, we make tens-of-thousands of homes and small businesses more energy-efficient with customer satisfaction rates over 99% and program participation rates of over 90%. In a market space full of startups, we have the track record, marquee reference accounts, and proven experience that set us apart. We are aggressively launching our nationwide growth, and we are seeking the right people to make it happen.
Responsibilities :
This is a broad role that requires enthusiasm and a diverse set of skills focused around both creative and analytic marketing initiatives that highlight EnerPath's offering, create demand, and ultimately drive revenue. As our company is growing quickly, this role must be filled by a real "do-er" and not just a delegator.
* Defining, quantifying, and prioritizing market segments;
* Develop messaging, web-presence, corporate identity, and general look and feel;
* Leading social media strategy to drive interested customers to webinars, blogs, and our website to convert them into leads;
* Leading public relations strategy to articulate EnerPath's value proposition relative to alternatives through diverse media outlets;
* Develop marketing collateral and all customer interfacing materials;
* Build, lead, and manage a team as required;
* Conduct quantitative analysis on pricing models, price elasticity,
market saturation, and our value to customers;
* Interface closely with sales, strategy, operations and product development to help prioritize new product features and offerings and refine marketing strategy.
Comment répondre à cettre offre
jobs-sales.marketing@enerpath.com
